Tampa Bay Think Tank
Examples of branding, marketing, and function in a business networking group website.
Tampa Bay Think Tank
As a member of the Tampa Bay Think Tank, I volunteered to re-design their website and to provide consultation and ongoing management for it's design and function.
Their Mission: "Created to enhance success, profitability, and growth of Tampa Bay Businesses through the communication of enduring and innovative business practices and by creating a forum for the exchange of ideas and initiatives among business owners, executives and professionals."
The prior website was designed without a content management system, so required expertise in html and ability to ftp from a workstation. It had one component at Wordpress.com - the blog. A third feature of the website allowed guests to register for upcoming events through a third party website.
My re-design had several goals: 1) Produce a professional website, up to the standards of such a fine business group, 2) Combine the functions of the necessary site components into one package, 3) Develop the site completely in a self-hosted Wordpress system, so that in the future - anyone with minor training could continue to manage or develop this site. All goals were achieved, and the Board of Directors and members are very happy.
View the website: http://www.tampabaythinktank.com